Chin Chee Cheah is our Executive Director / COO. She was appointed to our Board on 1 July 2022.
Her role in our Group is to manage the overall operations and is responsible for the management of sales, productivity, quality control and food safety measures which is set for our Group's operations department.
Chin Chee Cheah completed her high school study from Pay Fong High School in 2001 (for Unified Examination Certificate (UEC) and in the same year obtained London Chambers of Commerce and Industry ("LCCI") (Level 2). She then continued and completed with Level 3 Group Diploma in Accounting certified by LCCI in 2003 from Systematic College.
She began her career in 2003 as a clerk in Percetakan Jobe Sdn Bhd where she was responsible for general administrative work. She left her position as a clerk and joined Nian Foon Construction Sdn Bhd in 2004, as a clerk in the Administration and Accounting Department.
In 2005, she left to join Srikota Awana Sdn Bhd, a company involving in the business of maintenance of swiftlet houses and harvesting of bird's nest as an Account and Administrative Clerk. She was subsequently promoted on 1 October 2010 to hold the position as an Operation Executive where she was tasked with the grading, sales and marketing of RUCEBN until 2015.
In 2015, she joined Multiform Food Supply Co. Sdn Bhd, a company principally involved in processing of RCEBN and trading in swiftlet bird's nests, as an Operation Executive where she oversaw all operational matters including sourcing, processing, quality control, logistics, sales and regulatory compliances and subsequently she resigned in April 2019.
After her break, she joined MBN Enterprise as a Marketing Executive in July 2019.
Subsequently, she was promoted to Operation Manager on 1 September 2019. On 1 May 2022, she was promoted to COO.
She does not have any family relationship with any of our Promoters, Directors and/or substantial shareholders.